Why Virginia Wesleyan University Must Stand Firm Against the Renaming to Batten University

The recent announcement by the Virginia Wesleyan University Board of Trustees to rename the institution to Batten University has sparked a wave of controversy and debate. This decision, which aims to honor Jane Batten, has received strong reactions from alumni, especially considering Batten’s own description of the change as "embarrassing."

Photo Credit: Daniel Wendell

The Importance of Tradition

Virginia Wesleyan University has a rich history that is deeply intertwined with its name. Established in 1961, the university has built a reputation for academic excellence, community engagement, and a commitment to the liberal arts. Changing the name to Batten University threatens to sever the connection to this legacy, which has taken decades to cultivate.

Tradition is vital for educational institutions. It creates a sense of belonging among students, faculty and 15,000+ alumni. Many of them advocate for the university through donations. Renaming the university could alienate alumni who hold dear memories tied to the Virginia Wesleyan name. One commenter in the Facebook group, Stop the Renaming of Virginia Wesleyan added, "We should band together and withhold ALL donations to the school."

The name represents the values and mission that have guided the institution's development. Preserving it helps maintain integrity and honors the contributions of those who paved the way.

The Mixed Reception of the Renaming

The renaming has not been universally received with open arms. Jane Batten herself has expressed discomfort with the decision, labeling it as "embarrassing." This sentiment raises questions about the motivations behind the renaming, and whether it truly serves the best interests of the university community.

When an honored individual feels uneasy about the change, it casts doubt on the decision’s appropriateness. The university should prioritize the voices of its stakeholders—students, faculty, and alumni—who may feel the renaming does not reflect their values or aspirations.

Engagement through open dialogue about the renaming is essential. Hosting community forums could provide a platform for gathering feedback and demonstrating respect for community opinions. This approach fosters inclusivity and encourages collaborative decision-making.

The Risk of Commercialization

Renaming an institution can lead to perceptions of commercialization, where the focus shifts from education to branding. The shift to Batten University may be viewed as an attempt to profit from the Batten name, overshadowing the university's fundamental mission of providing quality education. Alumnus Todd Evan ('07) says,"Virginia Wesleyan meant something. Its name carried weight. People knew it. Now, with absolutely no disrespect intended toward the Batten family, “Batten University” rings hollow—no different from a generic online diploma mill. Perhaps that was not your intent, but that is exactly how it sounds."

Education must remain a priority over branding. Virginia Wesleyan University must remain cautious against trends that prioritize commercial interests over academic integrity. By keeping its original name, the university emphasizes its dedication to education, community service, and personal growth—without the distractions of rebranding efforts.

The Impact on Alumni Relations

Alumni play a crucial role in the success of any university. They are often fierce advocates, contributing support through donations, mentorship, and networking opportunities. A name change risks creating a rift between the university and its alumni, particularly if they feel their connection to the institution is compromised.

Many alumni cherish their experiences associated with the Virginia Wesleyan name. Changing it to Batten University is already causing feelings of disconnection and resentment among graduates who have woven their identities into the legacy of Virginia Wesleyan. After all—more than 2500 signatures have already been added to a petition on change.org.

Prioritizing the voices of alumni in this decision-making process is crucial. Their contributions are invaluable, and their ongoing support depends on their sense of connection to the university.

A Call for Reflection

As the Board of Trustees moves forward with the renaming process, it is essential to reflect on the broader implications. An institution's name carries weight and significance, influencing perceptions and shaping its future. By standing firm against the renaming, Virginia Wesleyan University can reaffirm its commitment to its values and mission.

This decision could honor its history, respect community voices, and maintain a transformative educational experience. In an era when many institutions grapple with identity and purpose, Virginia Wesleyan can lead by example. Prioritizing tradition, community engagement, and academic integrity allows the university to navigate this challenging moment with conviction.

By standing firm against the renaming, Virginia Wesleyan University can honor its rich history and maintain its commitment to academic excellence. The university's name is more than just a label; it reflects its identity and mission. Preserving this identity is essential for the future success of the institution, allowing it to remain true to its legacy in a rapidly changing world.